The last time I had a Jollibee burger was in Manila sometime during the late 80's, so admittedly I got a bit giddy when I came across a mention in this week's TIME, A New Fast-Food Invasion by Joel Stein:
Jollibee, with more than 1,400 stores in the Philippines and 11 branches in California, makes McDonald's look like a funeral parlor....Even if you gave Walt Disney all the ecstasy in the world, he would not have come up with this. America, according to Jollibee, is clearly a place of childlike optimism.
Here's a commercial for the happy hamburger joint: